KiDS: Keep It Digitally Safe Campaign

Campaign Timeline Extended! 

•  Submission deadline: September 30th

•  Public voting: October 10 (World Mental Health Day)

•  Winners announced: October 19 (final day of Mental Illness Awareness Week)

PRESS RELEASE

FOR IMMEDIATE RELEASE TUESDAY, FEBRUARY 11, 2025

CONTACT: 

Bridgette Norring
bnorring@dnfhelp.org 

651-354-2794

Founder, Devin J. Norring Foundation

www.dnfhelp.org 

keepitdigitallysafe.org

Devin J. Norring Foundation  joins the launch of a global scholarship contest to 

design social media warning labels highlighting harm to youth

Hastings, Minnesota — The KiDS: Keep It Digitally Safe Campaign, a coalition of organizations dedicated to making social media safer for youth, has officially launched a global contest to design creative and effective social media warning labels. The initiative seeks to raise awareness of the dangers youth face on unregulated platforms and encourage systemic change.

The campaign highlights the increasing risks of cyberbullying, sextortion, sex trafficking, illegal drug sales, and negative impacts on youth mental health, including elevated rates of suicidal ideation. With the slogan “Every click has a cost. Label the risk,” the contest invites participants worldwide to submit designs for warning labels raising awareness of these dangers.

Submissions open on February 13, 2025, at keepitdigitallysafe.org and will close at 8 a.m. CST on Friday, April 18, 2025. Participants may enter individually or in teams of up to five members. Submissions can include artwork, slogans, videos, and other creative media. Winning entries will be awarded the following prizes:

• 1st Place: $5,000 scholarship

• 2nd Place: $3,000 scholarship

• 3rd Place: $2,000 scholarship

Partner organizations include:

• Design It For Us

• Mothers Against Media Addiction

• American Youth Association

• Young People’s Alliance

• Ohio Suicide Prevention Foundation

• Matthew E. Minor Awareness Foundation

• Unite for Safe Social Media

• SAVE - Suicide Awareness Voices of Education

• Talk More. Tech Less.

• David’s Legacy Foundation

• Promise2Live

• Paving the Way Foundation

• Devin J. Norring Foundation

New partners will be added as the campaign progresses.

What KiDS partners are saying

“Since losing our son, Devin at the age of 19 to fentanyl poisoning, our family and the Devin J. Norring Foundation have been committed to protecting our teens and young adults from unregulated social media companies. ‘The KiDS: Keep it Digitally Safe’ campaign aligns with our core mission to educate and advocate for safer online spaces for kids by exposing the truth about the harms these platforms are causing to our children’s mental health and overall well-being. We believe that by empowering our youth to create much-needed warning labels, they will continue to shine a bright light on the risks of unchecked digital exposure, while also demanding accountability from Big Tech. Every click has a cost – it’s time we expose that risk so no other family has to suffer the unimaginable pain that families like mine experience daily.” – Bridgette Norring, Founder – Devin J. Norring Foundation

About the KiDS Campaign

The KiDS: Keep It Digitally Safe Campaign is a global movement driven by organizations committed to creating safer digital environments for youth. Through public awareness, education, and advocacy, the campaign works toward comprehensive legislative solutions, including warning labels and age-appropriate design codes, to protect young people online. For more information, visit keepitdigitallysafe.org or follow us on Instagram, Facebook and X.